Don Smallgoods

In collaboration with the team at Disegno, we were tasked with developing a new ‘Crafted’ Range — a premium series of bacons created for true connoisseurs. Each variety is expertly cured using distinctive, inspired ingredients that celebrate the art of modern smokehouse craftsmanship while staying true to DON’s heritage of excellence.

DON® Sliced Meats Range & Brand Styleguide
The refreshed DON® sliced meats range brings modern clarity to one of Australia’s most loved food brands.
Collaborating with Disegno, Morice developed a clean, cohesive packaging system and comprehensive brand book & styleguide - refining typography, colour, photography, and layout to ensure consistency across the entire portfolio.
The result is a confident, contemporary look that strengthens shelf presence while celebrating DON’s proud heritage.
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Don branding and packaging designs were produced in collaboration with Disegno
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