Helgas Bakehouse

The Helga’s wraps portfolio was redesigned to elevate appetite appeal, improve range navigation and strengthen on-shelf presence. A refined visual system built around the concept of “wrapping the wrap” increases product recognition while amplifying freshness and warmth through vibrant colour and elevated food imagery. Distinct colour blocking enhances SKU differentiation and strengthens brand blocking across the range. Improved hierarchy and clearer messaging support faster navigation and purchasing decisions, ensuring the range performs cohesively within competitive retail environments. Created in collaboration with Barker Brand Partners.