Initial Concept Sketches
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James Boag branding and packaging refresh was produced in collaboration with DiDonato
James Boags
Brewed and bottled in Tasmania, James Boag Draught is born from the island’s pure, untamed waters – a testament to nature’s raw perfection. With Cradle Mountain standing proudly in the distance, the brand’s iconic knight honours the legend of Saint George, the slayer of the dragon is a symbol of courage, purity, and triumph. Every drop captures the strength of the Tasmanian wilderness and the clarity of its pristine water.