Laminex

Laminex, one of Australia’s leading suppliers of flooring products, Morice helped to create a bold new brand identity for its EnduraFloor range. The visual system was built around the concept of strength and durability, brought to life through the use of a goanna - a symbol of toughness and resilience. The result is a confident, memorable identity that reinforces EnduraFloor’s promise: Made Tough. Created in collaboration with Disegno.