Food categories ask the most of packaging. The pack has to navigate strict regulatory copy, perform under harsh retail lighting, signal craft and freshness, and scale across SKUs without losing identity. Morice&Co. designs food brands and ranges that hold the shelf — premium smallgoods that earn the chiller and bakery ranges that read distinctively in one of the supermarket's busiest aisles.
The chiller is its own visual environment. The pack reads through a glass door, under cool retail lighting, often partially obscured by frost or signage. The hierarchy needs to survive all that. The dry aisle gives more room to breathe but more competition to outshine. We design with both contexts in mind from the brief.
Full range. A pack designed in isolation almost always breaks when range extensions come. Morice&Co. designs the system first, then the hero SKU. By the time the brand goes to retailer pitch, every future SKU has a place in the system already.
