Some of the studio's strongest identity work sits outside FMCG. Marketing agencies, building products, and B2B services that need a brand strong enough to anchor the business for the next decade. The work draws on the same shelf-first discipline of clarity, distinctiveness, and a system that scales. Just applied to logos, editorial systems, signage, and digital rather than retail packs.
Packaging design is brand identity in its hardest test environment. If you can build a system that holds across SKUs, retailers, regulatory copy, and category reviews, you can build one for a marketing agency or a building products range. The discipline transfers. The retail-shelf rigour is the differentiator.
Yes. The studio is Melbourne-based but the work has shipped to Sephora US and beyond. Brand identity work in particular travels well. The deliverable is the system and its application, regardless of which market the brand operates in.
