Some of the studio's strongest identity work sits outside FMCG. Marketing agencies, building products, and B2B services that need a brand strong enough to anchor the business for the next decade. The work draws on the same shelf-first discipline — clarity, distinctiveness, and a system that scales — but applied to logos, editorial systems, signage, and digital rather than retail packs.
Packaging design is brand identity in its hardest test environment. If you can build a system that holds across SKUs, retailers, regulatory copy, and category reviews, you can build one for a marketing agency or a building products range. The discipline transfers. The retail-shelf rigour is the differentiator.
Yes. The studio is Melbourne-based but the work has shipped to Sephora US and beyond. Brand identity work in particular travels well — the deliverable is the system and its application, regardless of which market the brand operates in.
