Shelf-Ready · For start-ups

Got the concept? We'll make it shelf-ready.

AI has changed how start-ups come to design studios. Most arrive with a concept already made and a lean launch budget. So we built an offer just for them: we take your concept to compliant, print-ready artwork and manage your first print run.

For brands launching their first 1 to 3 products, from a studio that has put 100+ SKUs on Australian shelves. Start with a free instant check of your concept below.

01Free pack check

Drop in your concept. Get an instant check.

Allergens, net quantity, date code space, barcodes, legibility and print risks, checked against Australian labelling rules and Coles and Woolworths requirements. Free, in about 30 seconds.

Drop your pack hereor click to choose a file. JPG, PNG, WebP or PDF, max 4 MB. Front and back panels together works best.
What we check
  1. Mandatory information and allergen formatting
  2. Net quantity size, date code space and legibility
  3. Barcode setup for the shelf and the carton
  4. Shelf impact and print risks we can see

JPG, PNG, WebP or PDF, max 4 MB. Your file is only used to run this check. It isn't stored or shared.

02What we check

The part a concept leaves out.

TEXT SAFE AREAINGREDIENTSCONTAINS: OATS, ALMOND, MILK.NUTRITION INFORMATIONBest before(date code)ARLMade by Example Foods Pty Ltd1 Sample St, Melbourne VIC 3000PMS 3435 CStock, finish + print spec12345678
  1. 1

    Print-ready files

    Bleed, resolution, colour set up for the print process, fonts outlined and a correct dieline.

  2. 2

    Accurate label information

    Ingredients, allergen statement and Nutrition Information Panel checked for accuracy and the required format. AI concepts often get these wrong, or render them unreadable.

  3. 3

    Barcodes

    Size, quiet zones, colour and placement, so the code scans at the checkout and the warehouse.

  4. 4

    Legibility at real size

    Concepts look fine on a screen. We check hierarchy and type at the actual pack size.

  5. 5

    Retailer requirements

    Date code space, recycling label and the artwork details supermarket and pharmacy retailers commonly ask suppliers for.

  6. 6

    Print specs and materials

    Stock, finish, roll direction and colour notes, so the printer gets one clear brief.

  7. 7

    Pantone colours

    Brand colours specified as Pantone spot colours or matched CMYK builds, so they print the same on every run and with every printer.

  8. 8

    Text safe area

    All type and key details kept inside the safe area within the dieline, so nothing is trimmed off or lost in a seal or fold.

03Packages

Three ways to launch.

01 · Launch Ready

Your design, made print-ready

From A$2,000+ GST

The fastest, leanest way to launch with the design you have.

  • Your design translated into compliant, print-ready artwork for 1 product
  • Label information, barcode, dieline, Pantone colours and text safe area checked
  • 1 round of changes
  • Print-ready files supplied
  • Add managed print: one all-in price, no printer to deal with
02 · Shelf Standout

Make it memorable

From A$4,500+ GST

Our recommendation. Everything in Launch Ready, plus the expert eye that makes it stand apart.

  • Your concept tested on shelf in store against its competitors
  • Your generic logo and typefaces given a more memorable, ownable transformation
  • Hierarchy, colour and standout sharpened for the real shelf
  • 2 rounds of changes
  • Managed print available, one all-in price
03 · Start-up Brand + Pack

A brand built to last

From A$8,500+ GST

When the concept is holding you back, we start from the idea.

  • The idea behind your brand, found and defined
  • A full identity: logo, type, colour and distinctive brand assets
  • Your hero pack designed and tested on shelf
  • Off-pack starter kit: website hero, social and sales sheet
  • Mini style guide and managed print available

Start where your budget is and upgrade any time: what you have already paid counts towards the next package. Extra products from A$800 + GST each. All work is calculated at our studio rate of A$150 an hour + GST and fixed before we start. Print is quoted per job as one all-in price, and you approve it before anything is printed. Shelf-Ready is for brands launching their first 1 to 3 products. Ready to scale your range or rebrand? That is our full studio service.

04Beyond the concept

AI gave you the confidence to launch. Not the confidence to stand apart.

AI is trained on what already exists, so it hands back the average of your category. It looks finished, but it looks like everyone else on the shelf. And the next generation of shoppers can spot an AI design from a mile away.

A brand people remember starts with an idea: a reason to exist that is yours alone. That idea becomes the identity, and the identity carries across everything, on pack and off it. That takes a real human, a real expert, with the experience and craft to find it, and the technical expertise to make it happen on press and on shelf.

Sometimes the honest answer is not a patch on a flawed concept but a redesign. When it is, we show you what your brand could be, so you can see the difference for yourself before you commit.

See how we can help
  • The idea. The thinking behind your brand: what it stands for and why anyone should choose it.
  • An identity you own. A colour, shape, character or device that becomes recognisably yours.
  • On pack and off it. One idea carried from the shelf to your website, social, sales sheets and every touchpoint after.
  • Tested on the real shelf. We take it into the supermarket and test it against the competitors it has to beat, not on a screen.
  • Made to work in the real world. Dielines, materials, print processes and retailer specs handled by someone who has done it many times before.
  • Built to grow. A system that holds together as you add flavours, sizes and SKUs.
05How it works

Five steps to shelf.

  1. Send your concept

    Share the design you have, in any format, plus the pack size and where it will be sold.

  2. Free review and quote

    A 15-minute review, then a fixed quote and our honest view: ready for print, or ready for a proper brand.

  3. We build and check

    Artwork rebuilt, compliance basics and print specs checked.

  4. You approve the proof

    Nothing prints until you sign off a digital proof.

  5. Print and delivery

    We manage the run with a trusted Australian printer and deliver to you.

FAQCommon questions

Before you send it.

  • Start-ups launching their first 1 to 3 products, usually with a concept already made and a lean launch budget. Established brands, larger ranges and rebrands are handled through our full studio service.

  • Yes. It is an automated first look that takes about 30 seconds. It is not a compliance sign-off, but it shows you what to fix before you spend money on print.

  • Yes. That is exactly what this service is for. We rebuild it properly, keep what works and flag what will not print or will not pass on shelf.

  • We will tell you honestly in the free review. If your concept needs more than a rebuild, we will show you what a proper redesign could look like and give you a fixed quote before any work starts.

  • Yes. We manage short print runs through our trusted Australian print partners. You get one all-in price, one point of contact and a proof to approve before anything prints.

  • No. We check the common requirements and flag issues, but the brand owner remains responsible for claims and regulatory approval.

  • 50% of the design fee to start. The balance and the print cost are paid before the print run. Print is quoted per job and approved by you first.

  • Shelf-Ready works with the concept you have. For new branding, naming or packaging design from scratch, see our packaging and branding services at morice.co/services.

06Start here

Send us your concept.

Tell us what the product is, the pack size and where it will be sold. Attach or link your design when we reply.

We will come back with a free 15-minute review and a fixed quote.

Growing beyond your first products, or need a brand built properly from the start? See our full studio service.

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