Australian range adaptation
Front and back panels rebuilt for Australia while the brand's Korean identity stays intact.
Korean beauty packaging for Australia.
Packaging and labelling for Korean skincare and cosmetics brands selling in Australia. K-beauty design language is a strength here. The work is keeping it, while meeting the Australian rules on ingredients, sunscreen and claims that Korean packs are not built for.
What does K-beauty packaging for Australia involve?
Korean beauty packaging design for Australia is the design and adaptation of skincare and cosmetics packs from Korean brands, or K-beauty inspired ranges, so they sell and comply in Australian retail: English labelling, Australian ingredient and quantity rules, and claims that fit Australian law.
Korean packaging is built for Korean regulation and a Korean shopper who knows the routine. In Australia the same pack meets a different regulator, a different idea of what a sunscreen is, and a shopper who may need the routine explained. Over-stickering a Korean pack works for a first shipment. A range built for Australia sells better.
Morice Kastoun has designed skincare and beauty packaging for Korean brands, and designed a Korean cosmetics range presented as a pitch to Coles. The range was not produced, but the brief was exactly this: K-beauty character, built for an Australian supermarket shelf.
00Our position
Keep the character. Fix the information.
Texture, colour and playful formats are why shoppers choose K-beauty. Keep them. Rebuild the hierarchy and the back panel for Australia.
Explain the routine.
Essence, ampoule and toner mean little to many Australian shoppers. Step numbers and plain-English use make the range shoppable.
Sun protection is a different product here.
A Korean SPF 50 cream is a cosmetic at home and a therapeutic good in Australia. That changes the pack, the claims and the timeline.
01What we design
What we design for K-beauty brands.
From a single hero product to a full range launch in Australian retail.
Compliant back panels and stickers
English INCI lists, net quantity, importer details and warnings, designed rather than slapped on.
Routine and step systems
Numbering, colour and naming that teach the routine on shelf and online.
Retailer-ready ranges
Packs and range architecture built for grocery, pharmacy and beauty buyers, including private label pitches.
Sheet masks and sets
Small formats and gift sets where each piece needs its own ingredient information.
Launch and e-commerce assets
Hero images, shelf talkers and marketplace tiles that carry the K-beauty look into Australian channels.
02The rules
What changes for a Korean pack in Australia.
These are the points that most often force a redesign. Our cosmetics labelling guide covers each one in detail.
Ingredients and AICIS
Every ingredient must be introduced under AICIS, and the Australian importer must be registered. The full ingredient list must be on the container, and INCI in English is what retailers expect.
Sunscreens
Primary sunscreens and moisturisers above SPF 15 are therapeutic goods here: ARTG listing, TGA labelling and testing to AS/NZS 2604. Many Korean sun creams fall on this side.
Whitening and treatment claims
Skin lightening with pharmacological action, anti-acne treatment and similar claims can make a product therapeutic. Brightening language needs care.
Net quantity
Metric units on the front panel at the NMI's minimum character heights. Korean packs often put quantity on the base.
Importer details
The name and Australian address of the supplier or importer, so the responsible entity can be found.
Origin and claims
Made in Korea is accurate and is a selling point. Natural, clean and clinically proven still need evidence under the Australian Consumer Law.
03Selected work
Work that proves it.
Morice Kastoun has designed skincare and beauty packaging for Korean brands, and a Korean cosmetics range presented as a pitch to Coles (not produced). Morice&Co. also rebuilt the Australian Glow skincare range for Priceline, Big W, Myer and Sephora US.
04Pricing
What it costs.
Simple, honest pricing with no surprises. A written proposal within five working days of a first conversation.
$150/hr
One rate, every project
Every project is calculated at $150 an hour + GST. The rate reflects the time it takes to deliver strategically sound, expertly crafted work, and the quote is fixed against a written scope before anything starts.
From $3,500
Existing brand: packaging
You have a brand and need the pack. Most single-pack projects start here: concepts, refinement and print-ready artwork. Ranges are scoped to the number of SKUs.
$5k–$10k
Start-ups and new brands: branding and identity
Branding comes first. The packaging is built on it, so the two go hand in hand. Start-up branding typically sits at $5k to $10k: strategy up front, category analysis and audits, and three to five concepts, each with a clear purpose, exploring every opportunity to launch on a sound, winning formula. Includes all logo files and a mini style guide. Packaging is then scoped on top.
Have a budget?
Tell us and we'll work to it
Share what you're working with and we'll break down what's achievable.
05Client words
In their own words.
“Morice and his team were absolutely amazing to deal with from start to finish. Passionate, reliable, and genuinely cares about the outcome. No job is too big or too small.”
Jackson Wilson, Owner · Australian Glow
“Morice is simply elite. If you're looking for a designer who actually gets your brand, not someone who makes things look pretty, he's your guy. Sharp, clean work delivered without the usual back-and-forth drama.”
Beau London, Founder · frasé skin