Serums and droppers
Small glass bottles where the label is tiny and the carton carries the story.
Skincare packaging design.
Packaging for serums, moisturisers, cleansers, masks, body care and self-tan. Designed for a category bought on trust, where the pack has to look like it works, read clearly on a 30 mL bottle and survive a compliance check on the back.
What does skincare packaging design involve?
Skincare packaging design is the design of bottles, jars, tubes, pumps, droppers, cartons and labels for products applied to the skin: cleansers, serums, moisturisers, masks, body care, sun-adjacent products and self-tan.
Skincare is sold on belief. The pack has to signal efficacy and quality in a small space, separate a routine of near-identical formats, carry a full ingredient list on the container, and keep its claims inside what Australian consumer law and the TGA allow.
Morice&Co. rebuilt the Australian Glow self-tan range (12 SKUs, sold through Priceline, Big W, Myer and Amazon, with a Sephora US launch) and designed Frase Skin (15 SKUs, sold direct and on Amazon US). Morice has also designed skincare for brands in Korea and across Asia.
00Our position
Routine first, product second.
Shoppers buy steps: cleanse, treat, moisturise. A range should make the order obvious before the claims.
Small packs need a ruthless hierarchy.
On a 30 mL bottle there is room for brand, product, step and one benefit. Everything else goes to the carton and the back.
Write the claims before the design.
Every adjective on a skincare front is a representation under consumer law. Settle the evidence first, then design the front around what can be said.
01What we design
Skincare formats we design.
Each container brings its own label area, print process and compliance limits.
Moisturisers and jars
Lid-led design for the hero face, with the ingredient list and net quantity on the base or side wall.
Cleansers and tubes
Curved, crimped surfaces printed before filling. Barcode and quantity kept clear of the crimp.
Self-tan and body care
Large pumps, mousses and mitts, where shade or depth is the first read. The Australian Glow range lives here.
Masks and treatments
Sachets and sheet masks, often sold in sets, where each piece still needs its ingredients.
Gift sets and routines
Outer packs that sell a routine, with each component labelled as its own product.
02The rules
What a skincare pack has to carry in Australia.
Skincare is regulated as a cosmetic until it makes a therapeutic claim. The details are in our cosmetics labelling guide; these are the points that shape the design.
Ingredient list on the container
The Cosmetics Information Standard 2020 requires a full ingredient list on the container, in descending order or the 1 percent split. A jar in a carton needs the list on the jar.
Net quantity
Metric units on the front, at the National Measurement Institute's minimum character height for the pack size.
Supplier details
The name and Australian address of the supplier or importer, so the responsible entity can be found.
The sunscreen line
A moisturiser over SPF 15, or any primary sunscreen, is a therapeutic good regulated by the TGA, with its own labelling and an ARTG listing.
Therapeutic claims
Treats acne, heals, repairs the skin barrier or changes skin structure can move a product out of cosmetics. Appearance claims stay cosmetic.
Marketing claims
Natural, clean, organic, dermatologically tested and clinically proven all need evidence under the Australian Consumer Law. Chemical-free is never true.
03Selected work
Work that proves it.
Morice&Co. rebuilt the Australian Glow self-tan range (12 SKUs, Priceline, Big W, Myer, Amazon and a Sephora US launch), designed Frase Skin (15 SKUs, direct and Amazon US) and Dr Pickles tattoo aftercare, with two SKUs in Coles and Woolworths.
Beauty · Range Rebuild
Australian Glow.
Self-tan range rebuilt for Priceline, Big W, Myer and Amazon, with a Sephora US launch. The beauty-aisle discipline that pet grooming now borrows.
Read the case studyPersonal Care · Tattoo Aftercare
Dr Pickles.
Aftercare range for skin that needs looking after. Gentle, clear and confident, with the directions doing real work on pack.
Read the case study04Pricing
What it costs.
Simple, honest pricing with no surprises. A written proposal within five working days of a first conversation.
$150/hr
One rate, every project
Every project is calculated at $150 an hour + GST. The rate reflects the time it takes to deliver strategically sound, expertly crafted work, and the quote is fixed against a written scope before anything starts.
From $3,500
Existing brand: packaging
You have a brand and need the pack. Most single-pack projects start here: concepts, refinement and print-ready artwork. Ranges are scoped to the number of SKUs.
$5k–$10k
Start-ups and new brands: branding and identity
Branding comes first. The packaging is built on it, so the two go hand in hand. Start-up branding typically sits at $5k to $10k: strategy up front, category analysis and audits, and three to five concepts, each with a clear purpose, exploring every opportunity to launch on a sound, winning formula. Includes all logo files and a mini style guide. Packaging is then scoped on top.
Have a budget?
Tell us and we'll work to it
Share what you're working with and we'll break down what's achievable.
05Client words
In their own words.
“Morice and his team were absolutely amazing to deal with from start to finish. Passionate, reliable, and genuinely cares about the outcome. No job is too big or too small.”
Jackson Wilson, Owner · Australian Glow
“Morice is simply elite. If you're looking for a designer who actually gets your brand, not someone who makes things look pretty, he's your guy. Sharp, clean work delivered without the usual back-and-forth drama.”
Beau London, Founder · frasé skin