Providore for Dogs.
Pet Wellness · Premium Range
Providore is a premium air-dried dog food range built for discerning pet lovers. A high-meat diet using only the finest ingredients sourced from Australia and New Zealand's farms and oceans. Pure natural ingredients. Rich in protein. Fresh from nature's pantry. Green-lipped mussels, fish oil, and flaxseeds deliver omega fatty acids, DHA, and joint-supporting nutrients. Parsley, chicory, and kelp deliver prebiotics, vitamins, and minerals for digestion, immune health, and everyday wellbeing. The result is a balanced, nutrient-dense diet crafted to help dogs thrive.
A premium range built for the back-of-pack reader.
Providore is built for owners who read every label. People who want their dog eating the same quality of food they put on their own plate. The brief was a premium pet food range that signalled craft, sourcing, and nutrition at first glance, without sliding into clinical or sterile.
A deli for dogs.
The wordmark sits in a heritage arc that nods to the artisan grocer. The dog silhouette anchors every pack as the constant. Each variant leads with the meat front of pack, photographed like a butcher's window, paired with its supporting hero ingredient. Mackerel, mussels, venison, manuka honey. The ingredients do the talking.
One family. Many recipes.
The system scales across three core proteins, two pack formats, and a treats range. Each pack reads as part of the same family while declaring its own ingredient story. Variants chosen for the dietary diversity dogs actually need.
