Providore for Dogs.
Pet Wellness · Private Label · Petbarn
Providore is Petbarn's premium private label pet food range. The brand identity and packaging bring together a heritage-inspired wordmark, a dog-silhouette mascot and ingredient-led photography to communicate its premium positioning.
A private label built to compete on its own shelf.
Petbarn briefed a premium private label pet range that could hold its own against the national brands sitting a metre away on the same shelf. Not a house-brand at a house-brand price. A genuine premium proposition that could earn a premium price point across Petbarn stores nationally. The pack had to signal craft, sourcing and nutrition at first glance to owners who read every label, without sliding into clinical or sterile.
A deli for dogs.
The wordmark sits in a heritage arc that nods to the artisan grocer. The dog silhouette anchors every pack as the constant. Each variant leads with the meat front of pack, photographed like a butcher's window, paired with its supporting hero ingredient. Mackerel, mussels, venison, manuka honey. The ingredients do the talking.
One family. Many recipes.
A consistent wordmark and dog silhouette connect the range, while ingredient photography distinguishes the variants. The system gives each pack its own ingredient story within a recognisable family.
