Block and sliced cheese
Flow-wraps and interleaved slice packs where strength and weight are the first read.
Dairy and cheese packaging design.
Packaging for block, sliced, shredded and specialty cheese, yoghurt, butter and chilled dairy. Designed for the dairy chiller, where shoppers buy on habit and a range has to separate a dozen near-identical variants at a glance.
What does cheese and dairy packaging design involve?
Dairy packaging design is the design of flow-wraps, resealable bags, tubs, cartons and labels for cheese, yoghurt, butter, cream and chilled dairy products sold through supermarkets, delis and grocers.
The dairy chiller is a wall of near-identical packs. In cheese especially, one brand can carry mild, tasty, vintage, light, sliced, shredded and block in several weights. The design job is a variant system that lets a regular find their usual in two seconds and a new shopper understand the range without reading every pack.
Before founding Morice&Co., Morice Kastoun designed the fresh and shredded cheese ranges for Aldi while at Disegno Design: private label dairy built to a retailer system across many variants and pack sizes.
00Our position
The variant system is the design.
Strength, format and weight decide the purchase. Colour, numbering and type hierarchy should make those three readable before the brand.
Appetite beats decoration.
A clean product shot or window and honest colour sell cheese. Busy farm scenes and stock textures make every range look the same.
Resealable packs have two lives.
The front sells in store. The open pack lives in the fridge for a week. Design for both.
01What we design
Dairy formats we design.
Each format brings its own print process, seal area and shelf behaviour.
Shredded and grated cheese
Resealable bags that stand or hang, with use and blend clear from the front.
Specialty and deli cheese
Wedges, wheels and deli labels where origin, style and maturity justify the price.
Yoghurt and desserts
Tubs, multipacks and pouches, with flavour systems that work across a whole range.
Butter, cream and spreads
Foil wraps, tubs and cartons in a fixture where the shopper buys almost entirely on habit.
Private label dairy systems
One retailer look across dozens of SKUs, built to survive new variants and pack sizes.
02The rules
What a cheese and dairy label has to carry.
Dairy follows the general labelling rules of the Food Standards Code, with allergen and additive declarations that matter more here than in most aisles.
Allergens, PEAL format
Milk declared in bold in the ingredient list using the required name, with a separate Contains statement. Some cheeses also contain egg (lysozyme) or other declarable allergens.
Additives in the ingredient list
Food additives are declared by class name and name or code. Shredded cheese usually contains an anti-caking agent, and it has to appear in the list.
Nutrition information panel
Required for cheese and dairy. Calcium, protein or reduced-fat claims bring their own conditions under Standard 1.2.7.
Date marking and storage
Best before or use by, with the storage conditions the food needs to keep until that date, such as keep refrigerated, and once opened guidance where it affects safety.
Country of origin
Cheese and dairy are priority foods: the standard mark with the kangaroo and the Australian ingredient bar chart where the food is made in Australia.
Health Star Rating
Voluntary today, and dairy and cheese have their own calculation categories. FSANZ's draft mandate would require the stars on the front of pack, and is asking whether cheese ratings should be rescaled, so leave room on the front.
04Pricing
What it costs.
Simple, honest pricing with no surprises. A written proposal within five working days of a first conversation.
$150/hr
One rate, every project
Every project is calculated at $150 an hour + GST. The rate reflects the time it takes to deliver strategically sound, expertly crafted work, and the quote is fixed against a written scope before anything starts.
From $3,500
Existing brand: packaging
You have a brand and need the pack. Most single-pack projects start here: concepts, refinement and print-ready artwork. Ranges are scoped to the number of SKUs.
$5k–$10k
Start-ups and new brands: branding and identity
Branding comes first. The packaging is built on it, so the two go hand in hand. Start-up branding typically sits at $5k to $10k: strategy up front, category analysis and audits, and three to five concepts, each with a clear purpose, exploring every opportunity to launch on a sound, winning formula. Includes all logo files and a mini style guide. Packaging is then scoped on top.
Have a budget?
Tell us and we'll work to it
Share what you're working with and we'll break down what's achievable.
05Client words
In their own words.
“I've worked with Morice for over 10 years. He combines strategic thinking with outstanding design craft, understands the brief, the brand and the business goal, and delivers work that is polished, on-brand and effective.”
Nathan Caston, Marketing Manager · NKA
“Morice is simply elite. If you're looking for a designer who actually gets your brand, not someone who makes things look pretty, he's your guy. Sharp, clean work delivered without the usual back-and-forth drama.”
Beau London, Founder · frasé skin