Vitamins and supplements
TGA-compliant labels and cartons with a range system that reads clearly in a wall of competitors.
Packaging design for Chemist Warehouse and pharmacy.
Packs for vitamins, supplements, OTC, skincare and personal care brands selling into Chemist Warehouse, Priceline and independent pharmacy. Built to the supplier rules and to win on a price-led shelf.
What does Chemist Warehouse packaging need?
Chemist Warehouse packaging design is the design of retail packs, cartons and shippers for brands ranged at Chemist Warehouse and other Australian pharmacies, across vitamins, supplements, OTC medicines, skincare and personal care.
Chemist Warehouse is the largest pharmacy retailer in Australia and a price-led one. It publishes supplier compliance guidelines, it sells heavily through catalogues and online, and it only accepts stock with twelve months of shelf life remaining. For vitamins and supplements, the TGA governs the label before the retailer does.
Morice&Co. has worked on brands ranged at Chemist Warehouse, including the Cenovis heritage rebuild, co-designed with Cowan Design, and the Australian Glow self-tan range rebuild.
00Our position
At Chemist Warehouse, the catalogue is the shelf.
A large share of the selling happens in the catalogue and online. The front panel has to work as a thumbnail, not just at arm's length.
Price-led does not mean cheap-looking.
Shoppers come for the price and choose on trust. The pack has to look worth more than it costs, beside brands that are often discounted.
Plan artwork changes like a supply chain.
Product changes need notice, and a major artwork change can need a fresh new-line process. A pack system designed to last saves months.
01What we design
What we design for pharmacy.
Retail units, cartons and the brand system that ties them together, across the categories pharmacy sells.
Skincare and personal care
Beauty-aisle craft for pharmacy shelves, where trust and price sit side by side. Australian Glow was rebuilt for this shelf.
OTC and health products
Clear, calm packs where directions and warnings do real work.
Catalogue and online assets
Front panels and pack shots designed to hold up as a catalogue thumbnail and a website tile.
Shippers and cartons
Inner and outer cartons with the barcodes and carton markings the supply chain expects.
Range launches
New lines planned around the new-line process, so artwork is ready when the buyer is.
02The rules
Chemist Warehouse supplier realities.
From the retailer's published supplier compliance guidelines, with the TGA rules underneath for medicines.
New Line Form and MyChemID
Ranging runs through a New Line Form and a buyer. Once approved, the line gets a MyChemID and goes live.
90 days notice for changes
Product changes need 90 days notice. A hard change, including a major artwork change, needs a fresh New Line Form.
GS1 barcodes
EAN-13 on the retail unit, ITF-14 or GS1-128 on inners and cartons, printed to the size and position rules in the guidelines.
Carton markings
Product description, part number, batch and expiry, quantity and gross weight printed in English on cartons.
Twelve months shelf life
Stock must arrive with twelve months of shelf life remaining, so date coding and expiry legibility are designed in.
TGA first for medicines
Vitamins, supplements and OTC medicines follow the TGA labelling order. TGO 116 replaced TGO 92 from October 2026, with a five-year transition.
03Selected work
Work that proves it.
Cenovis, co-designed with Cowan Design, and Australian Glow are both ranged at Chemist Warehouse.
Vitamins & Minerals · Heritage Rebuild
Cenovis.
An 88-year heritage vitamins brand codified into one brand book and packaging system for Chemist Warehouse, Priceline, Coles and Woolworths. Co-designed with Cowan Design.
Read the case studyBeauty · Range Rebuild
Australian Glow.
Self-tan range rebuilt for Priceline, Chemist Warehouse and Sephora US. The beauty-aisle discipline that pet grooming now borrows.
Read the case study04Pricing
What it costs.
Fixed fees, scoped to the brief. No hourly rates. A written proposal within five working days of a first conversation.
$5k–$10k
Single SKU pack refresh
Existing brand, updating one product. Front-of-pack redesign, back-of-pack rebuild, retailer-ready artwork.
$20k–$60k
Full brand + range across 5–10 SKUs
Ground-up brand or rebuild, packaging system, range architecture, guidelines and launch collateral. Naming, strategy and photography each add scope.
$60k–$150k+
Category-leading rebrand or private label programme
Full brand system, deep range architecture, retailer rollout materials, brand book and photography direction.
05Client words
In their own words.
“Working with Morice was one of the best decisions we made. His creativity, strategic thinking, and attention to detail were exceptional. The result is a bold, modern brand identity that perfectly captures who we are.”
Adam Rumpf, CEO · Natural Animal Solutions
“Morice is simply elite. If you're looking for a designer who actually gets your brand, not someone who makes things look pretty, he's your guy. Sharp, clean work delivered without the usual back-and-forth drama.”
Beau London, Founder · frasé skin
“The entire process is easy and enjoyable each time we work on a new project together. I'm consistently impressed with the speed, communication, eye for detail and quality of the finished product from Morice&Co.”
Kate Dawson, Marketing · Poseidon Animal Health