Main label layout
Name and actives as one unit, dosage form, count and AUST L number placed and sized correctly, with the brand still leading.
Supplement label design for the TGA.
Labels for vitamins, herbal and nutritional supplements that pass the TGA rules without looking like a prescription box. Including the move from TGO 92 to TGO 116.
What is TGA supplement label design?
Supplement label design is the design of the label and carton for a complementary medicine so it meets the TGA's labelling order and still sells: the main label, the regulatory panel, warnings, directions and every mandatory element laid out as part of the design.
It is the category where good designs most often fail on a technicality. The rules are precise, they belong to the TGA rather than the retailer, and they just changed. TGO 92 sunset on 1 October 2026. TGO 116 was published on 29 September 2026, and for five years a label may comply with either. From 1 October 2031 only TGO 116 applies.
Morice&Co. builds the regulatory content into the pack architecture from the brief, so the artwork clears compliance without a late redesign. The studio contributed to the Cenovis heritage rebuild, co-designed with Cowan Design, and writes the studio's own guide to supplement labelling in Australia.
00Our position
Regulatory copy is part of the design system, not the fine print.
The AUST L number, warnings, directions and permitted indications set the size of the panel before any design decision is made. Lock that block first and build the pack around its real size.
Classification decides the whole back panel.
Listed medicine, assessed listed medicine or food. Get it wrong and the label is wrong from the first line. It is settled before design starts.
Compliant does not have to mean clinical.
The TGA fixes what must be on the label, not how it looks. A well-designed regulatory panel is calmer and easier to read than a crowded one.
01What we design
What we design for compliance.
Every pack format has its own mandatory content and its own pinch points.
Regulatory and warnings panel
RASML and Permissible Ingredients Determination warnings in the exact wording, at the right size, in a layout people can actually read.
TGO 116 updates
Existing labels reviewed and updated for TGO 116: microgram in full, warning prominence, distinguishing marks, 1.5 mm minimum text and large-capsule warnings.
Small-pack solutions
Small bottles, sachets and blisters where the mandatory content will not fit on one panel, using cartons, peel-back and fold-out labels.
Food-classified supplements
Protein, sports foods and fortified foods under the Food Standards Code, with a nutrition information panel and no therapeutic claims.
Range templates
Artwork templates that keep every SKU compliant and consistent as the range grows.
02The rules
The label elements that cannot move.
For listed complementary medicines, these come from the TGA labelling order. They are fixed inputs to the design.
ARTG listing and AUST L
The product must be on the Australian Register of Therapeutic Goods. The AUST L number sits on the main label.
Name and active ingredients
The medicine name with the active ingredients and their quantities, as one uninterrupted unit.
Permitted ingredients and indications
Only permitted ingredients, and claims drawn from the permitted indications. The claim hierarchy is designed around them.
Warnings
Statements required by RASML, by the Permissible Ingredients Determination and by the Order, in the mandated wording.
Batch, expiry and sponsor
Batch and expiry with prefixes, in a contrasting colour, and the sponsor's name and Australian address.
Text size and legibility
TGO 116 sets a clearer minimum text size of 1.5 mm. Panels are designed at real size and checked at print size.
03Selected work
Work that proves it.
Cenovis, co-designed with Cowan Design, and Natural Animal Solutions show regulatory content carried as design across a whole range.
Vitamins & Minerals · Heritage Rebuild
Cenovis.
An 88-year heritage vitamins brand codified into one brand book and packaging system for Chemist Warehouse, Priceline, Coles and Woolworths. Co-designed with Cowan Design.
Read the case studyPet Supplements · Ground-Up Rebrand
Natural Animal Solutions.
Ground-up rebrand of a vet-developed pet supplement brand sold through Petbarn, PetStock and Amazon. One system across identity, range architecture, packaging and retailer sales tools.
Read the case study04Pricing
What it costs.
Fixed fees, scoped to the brief. No hourly rates. A written proposal within five working days of a first conversation.
$5k–$10k
Single SKU pack refresh
Existing brand, updating one product. Front-of-pack redesign, back-of-pack rebuild, retailer-ready artwork.
$20k–$60k
Full brand + range across 5–10 SKUs
Ground-up brand or rebuild, packaging system, range architecture, guidelines and launch collateral. Naming, strategy and photography each add scope.
$60k–$150k+
Category-leading rebrand or private label programme
Full brand system, deep range architecture, retailer rollout materials, brand book and photography direction.
05Client words
In their own words.
“Working with Morice was one of the best decisions we made. His creativity, strategic thinking, and attention to detail were exceptional. The result is a bold, modern brand identity that perfectly captures who we are.”
Adam Rumpf, CEO · Natural Animal Solutions
“The entire process is easy and enjoyable each time we work on a new project together. I'm consistently impressed with the speed, communication, eye for detail and quality of the finished product from Morice&Co.”
Kate Dawson, Marketing · Poseidon Animal Health