Supplement packaging that breaks the white-and-stripe uniform without losing shopper trust, with TGA and AUST L requirements built into the artwork from day one. Vitamins, sports nutrition, herbal medicine and family health, designed in Melbourne for Chemist Warehouse, Priceline and grocery.
Health and supplements packaging design is the discipline of designing packaging for vitamins, minerals, sports nutrition, herbal medicine, weight management and family health products.
It combines brand identity, TGA-aware regulatory copy (AUST L listing, ingredient panels, dosage and warning statements), format strategy and shelf-navigation systems built to win at pharmacy and grocery retailers like Chemist Warehouse, Coles, Woolworths, Priceline and independent pharmacies.
Morice&Co. designs health and supplements packaging in Melbourne, drawing on experience contributing to the heritage rebuild of Cenovis, an 88-year heritage brand, into a single system built for national pharmacy and grocery rollout.
White pack, coloured stripe, a leaf. The uniform signals safety, and shoppers have learned to read it. Breaking from it works only when the pack keeps the trust signals and changes everything else.
AUST L numbers, warnings, directions and the permitted indications set the size of the panel before any design decision is made. We lock the regulatory block first and build the pack around its real size.
Efficacy, ingredient provenance and dose are what the Chemist Warehouse shopper is weighing. The pack's job is to make those legible from two metres, then look like something worth paying more for at thirty centimetres.
Packaging design across six health and supplement subcategories, from single-SKU launches to full heritage codification. Each subcategory has shipped through at least one major pharmacy or grocery retailer's compliance process.
Daily multivitamins, single-nutrient formulas (vitamin C, D, magnesium, zinc) and family-format ranges. Ingredient hierarchy and dosage clarity built to survive a pharmacy shelf reset.
Protein powders, pre-workout, recovery and performance formats. Bold, functional design language for a category that shops on claim and format as much as heritage.
TGA-listed complementary medicines drawing on herbal, traditional Chinese and Ayurvedic-informed formulations. Regulatory-first design that still holds shelf presence.
Meal replacements, metabolism support and appetite formats. A claims-heavy category where design has to earn trust without overpromising.
Chewable vitamins, immunity ranges and family-format multivitamins. Approachable without tipping into confectionery, a line pharmacy buyers watch closely.
Collagen, skin, hair and nail supplements. The category collapsing the line between the vitamins aisle and the beauty aisle. Adjacent expertise from the studio's beauty packaging work.
Each pharmacy and grocery retailer has its own compliance process, its own artwork spec, its own category buyer preferences. Category depth means the studio has learned every one of them.
Cenovis was briefed to codify eighty-eight years of heritage into a system that could survive national pharmacy and grocery rollout without losing what shoppers already trust.
Every pack designed by the studio is pressure-tested at three distances before it leaves. The framework holds up through category-review cycles and retailer approval processes.
The vitamins aisle reads as a wall of white, blue and green. At four metres the shopper is scanning for a colour block or a heritage cue they already recognise, not a new idea.
Health shoppers compare labels before they compare brands. At two metres, the claim, the dosage format and the ingredient hierarchy have to resolve faster than the shopper standing next to them.
This is the category where the fine print gets read. At thirty centimetres, AUST L numbers, warning statements and ingredient panels have to sit inside the design, not fight against it.
Fixed fees, scoped to the brief. No hourly rates. A written proposal is delivered within five working days of an initial conversation.
Eight of the most frequent questions Morice&Co. gets asked before a health and supplements packaging brief. If yours isn't here, get in touch. The answer is usually a short email away.
Health and supplements packaging design is the discipline of designing packaging for vitamins, minerals, sports nutrition, herbal medicine, weight management and family health products. It combines brand identity, TGA-aware regulatory copy, format strategy and shelf-navigation systems into a system built to win at pharmacy and grocery retailers like Chemist Warehouse, Coles, Woolworths, Priceline and independent pharmacies. Morice&Co. designs health and supplements packaging in Melbourne with direct experience codifying an 88-year heritage brand for national rollout.
Morice&Co. designs health and supplements packaging that ships through Chemist Warehouse, Coles, Woolworths, Priceline, Amazon Australia, and independent pharmacies nationally. Every pack passes each retailer's compliance and print-production requirements, alongside TGA listing requirements, before it leaves the studio.
A single health or supplement SKU pack refresh typically starts around AUD $5,000 to $10,000. A full ground-up brand plus packaging system across five to ten SKUs sits in the $20,000 to $60,000 range, depending on how much naming, brand strategy and category work the brief includes. A heritage codification or category-leading rebrand across 20+ SKUs, with national pharmacy and grocery rollout materials, ranges from $60,000 to $150,000 and beyond. Fixed fee, scoped to the brief. No hourly rates.
A typical health and supplements packaging project runs eight to sixteen weeks from brief to production-ready artwork. Timelines flex with range depth, TGA listing or variation timeframes, manufacturing lead-times, and retailer approval calendars. Heritage rebuilds that touch an existing AUST L listing usually build in extra time for regulatory sign-off before artwork is locked.
Yes. Morice&Co. contributed to the heritage rebuild of Cenovis, an 88-year heritage Australian vitamins and supplements brand co-designed with Cowan Design, helping codify the mark, colour system and range architecture into a single brand book built to survive national pharmacy and grocery rollout. TGA-listed complementary medicines carry their own labelling requirements around AUST L numbers, dosage statements, warnings and ingredient panels, and Morice&Co. builds those requirements into the pack architecture from day one.
Vitamins and minerals (daily multivitamins, single-nutrient formulas, family-format ranges), sports nutrition and protein, herbal and traditional medicine, weight management and metabolism, kids and family health, and beauty-from-within (collagen, skin, hair and nail supplements). Packaging design for brands across Australia, across pharmacy and grocery pricing tiers.
Yes. Health and supplement packaging in Australia carries TGA requirements around AUST L listing numbers, permitted claims, dosage and directions for use, warning statements and ingredient panels. Regulatory copy is not something Morice&Co. fits in after the design is finished. It is built into the pack architecture from the brief, so the final artwork clears compliance without a late redesign.
Yes, and it usually should. The vitamins aisle has trained itself into a uniform of white backgrounds, a blue or green stripe and a photograph of a leaf or a capsule. That uniform reads as credible but not distinctive. The brands that break from it without abandoning trust cues are the ones shoppers actually remember on repeat purchase.
Bottles with labels or shrink sleeves, blister cartons, pouches for powders and gummies, sachets and tubs. Label real estate on a small bottle is the usual constraint, so the regulatory block is sized first and the design is built to fit around it.
Yes, over video, nationally and internationally. Australian TGA listed-medicine labelling and Chemist Warehouse and Priceline shelf mechanics are the specialism; the design and range architecture transfer.
It changes everything on the pack. A listed complementary medicine carries an AUST L number and is labelled under the Therapeutic Goods Orders; a food-regulated supplement is labelled under the Food Standards Code. Which regime applies is decided by the product's ingredients and claims, with a regulatory adviser, before design starts.
Written proposal within five working days. Fixed fee, scoped to the brief. Response within two working days on every enquiry.
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