Joint and mobility
The largest pet supplement need. Actives named on the front, dosing by weight, and a benefit claim worded to hold up.
Pet supplement packaging design.
Packaging for pet supplements and wellness products. Joint, skin and coat, digestive, calming and multivitamin ranges, designed to read as serious to owners who check with their vet.
What is pet supplement packaging design?
Pet supplement packaging design is the design of tubs, bottles, pouches and cartons for supplements and wellness products for dogs, cats and horses: joint support, skin and coat, digestive health, calming, and daily multivitamins.
It is the pet aisle's most considered purchase. Owners research, compare ingredients and cross-check with their vet. The pack has to look credible enough for a vet clinic, clear enough for an owner at Petbarn, and be classified correctly before a line is drawn.
Morice&Co. rebuilt Natural Animal Solutions from the ground up, a vet-developed pet supplement brand sold through Petbarn, PetStock and Amazon, and designs supplement packaging for pet health brands across Australia.
00Our position
Pet wellness shoppers commit, so the brand has to read as serious.
They research, they ask their vet, and they stay loyal once they find what works. Consistency across every SKU and every touchpoint matters more than a clever pack.
Classify the product before you design it.
Pet food, feed supplement or registered veterinary product. The answer changes what the pack can claim and what has to be on it, so it comes first.
Owners now buy for their pets the way they buy for themselves.
The human supplement aisle has trained them to read actives, dose and benefit. Pet supplement packs that borrow that clarity win the comparison.
01What we design
Pet supplement formats we design.
Every format carries a dose, a count and directions. On small packs, the regulatory and dosing panel is sized first and the design is built around it.
Skin, coat and allergy
Visible-result supplements where owners judge on promise and trust. Clean, credible design rather than glossy before-and-after.
Gut and digestive
Probiotics and digestive support in powders, chews and pastes. Clear format cues so owners know how to give it.
Calming and behaviour
A fast-growing need with high emotional stakes. Reassuring design that stays on the right side of the claims line.
Daily multivitamins and chews
Everyday supplements bought on habit. Range architecture that makes the right product easy to reorder online.
Equine and multi-species
Larger tubs and buckets for horses and farm animals, where usage instructions and dosing carry most of the pack.
02The rules
The classification and claims rules that shape the pack.
Pet supplements sit between pet food and veterinary medicine. Where your product sits decides what the label can say.
Pet food or veterinary product
A supplement sold as food follows AS 5812:2023. A product that claims to treat or prevent a condition is regulated by the APVMA and needs registration and an APVMA number on the label.
Claims that hold up
Supports healthy joints is a different claim from treats arthritis. The ACCC enforces the Australian Consumer Law on every claim, and the wording is agreed before the layout is locked.
Dose, count and directions
Dose by body weight, servings per pack and how to give it. On a small tub this is the hardest panel to fit, so it is designed first.
Species and life stage
Which animal it is for and whether it suits puppies, seniors or pregnant animals. Owners look for this before anything else.
Vet channel expectations
Vet clinics, including Greencross Vets, expect clinical credibility, clear indications and dosing, and less emotion than the pet shop shelf.
Imported product
Imported supplements must clear Department of Agriculture import conditions, which can dictate ingredients and declarations on pack.
03Selected work
Work that proves it.
Natural Animal Solutions is a vet-developed pet supplement brand rebuilt as one system across identity, packaging and retailer tools. Providore shows the same craft on the food side of the Petbarn shelf.
Pet Supplements · Ground-Up Rebrand
Natural Animal Solutions.
Ground-up rebrand of a vet-developed pet supplement brand sold through Petbarn, PetStock and Amazon. One system across identity, range architecture, packaging and retailer sales tools.
Read the case studyPet Food · Private Label · Petbarn
Providore for Dogs.
Petbarn's premium private label pet food range. Heritage wordmark, dog-silhouette mascot and butcher's-window ingredient photography, built to hold a premium price next to the national brands.
Read the case study04Pricing
What it costs.
Fixed fees, scoped to the brief. No hourly rates. A written proposal within five working days of a first conversation.
$5k–$10k
Single SKU pack refresh
Existing brand, updating one product. Front-of-pack redesign, back-of-pack rebuild, retailer-ready artwork.
$20k–$60k
Full brand + range across 5–10 SKUs
Ground-up brand or rebuild, packaging system, range architecture, guidelines and launch collateral. Naming, strategy and photography each add scope.
$60k–$150k+
Category-leading rebrand or private label programme
Full brand system, deep range architecture, retailer rollout materials, brand book and photography direction.
05Client words
In their own words.
“Working with Morice was one of the best decisions we made. His creativity, strategic thinking, and attention to detail were exceptional. The result is a bold, modern brand identity that perfectly captures who we are.”
Adam Rumpf, CEO · Natural Animal Solutions
“The entire process is easy and enjoyable each time we work on a new project together. I'm consistently impressed with the speed, communication, eye for detail and quality of the finished product from Morice&Co.”
Kate Dawson, Marketing · Poseidon Animal Health