Morice Kastoun
Founder & Creative Director, Morice&Co.
Morice founded Morice&Co. in 2016 after two decades inside Melbourne agencies. He holds First Class Honours in Communication Design from RMIT University and has led branding and packaging for Lion, Asahi Beverages, DON Smallgoods, Goodman Fielder, Petbarn, Laminex, Australian Glow and Natural Animal Solutions. He leads every project in the studio, from the first conversation to the file that goes to the printer.
Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn, Big W, Myer, Sephora US, Dan Murphy's and BWS.
Food, beverage, health and supplements, beauty and personal care, pet, premium grocery, private label, retail hardware.
Every guide on this site is written from packs that have gone through the retailer processes it describes, checked against the primary documents, and reviewed on a schedule. Where a claim rests on published law or a retailer standard, the source is cited. Where it rests on studio experience, it says so.
Guides
- Coles packaging and artwork requirements: the complete guide
- Woolworths packaging and artwork requirements: the complete guide
- How much does packaging design cost in Australia?
- Australian food labelling requirements: the packaging designer's guide
- Barcodes on packaging: GS1 Australia, sizing, placement and why they fail
- The retailer artwork submission checklist (Coles, Woolworths and beyond)
- Chemist Warehouse packaging requirements: supplements, OTC and beauty
- Pet food and pet product packaging for Petbarn, Petstock and grocery: the Australian requirements
Notes
- Never build a brand on one ingredient.
- Canberra dropped the packaging law. Your retailer picked it up.
- AI made competence free. Distinction still costs.
- Digital versus print image quality. The rules that actually matter.
- Protein is not a positioning.
- Private label vs national brand packaging. The commercial trade-off.
- The five most expensive packaging design mistakes.
- Coles vs Woolworths packaging specs. What actually differs.
- Bright is the new beige.
- What makes packaging win on Coles and Woolworths shelves.
- Functional beverage packaging design.
- Beauty packaging design in Australia.
- Pet packaging design in Australia.
- FMCG branding: a complete guide for Australian brands.
- Keep GLP-1 off your pack.
- How to brief a packaging designer.
- Recyclability now has a price tag. Design accordingly.
- Why most supplement brands look identical.
- Heritage rebuild. When to keep, when to burn.
- Coles, Woolworths, Chemist Warehouse. What they actually want to see.
- Pet wellness is the next supplement category.
Press, speaking and editorial enquiries: morice@morice.co. Corrections to any guide or note are welcome and acknowledged on the page.